{
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  "title": "Winners and Losers",
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  "first_published": "2010-06-01",
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  "description": "Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded – when so many failed – in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple. Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.",
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      "title": "Winners and Losers",
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      "medium": "paper",
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      "isbn": "978-18-4354-966-6",
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