# Selling the American People

Canonical: https://www.bookquiver.com/lee-mcguigan/selling-the-american-people/9780262545440

![Selling the American People](https://quivercdn.com/covers/the-mit-press/lee-mcguigan/selling-the-american-people_978-02-6254-544-0.jpg?v=2026-06-01%2021%3A00%3A33)

- Book: [Selling the American People](https://www.bookquiver.com/lee-mcguigan/selling-the-american-people) ([Selling the American People.md](https://www.bookquiver.com/lee-mcguigan/selling-the-american-people.md))
- Authors: [Lee Mcguigan](https://www.bookquiver.com/lee-mcguigan)
- Publisher: the_mit_press
- ISBN: 978-02-6254-544-0
- Pages: 348
- Published: 2023-07-18
- Language: en_US
- Binding: Softcover

## Description

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing " eyeballs":...