# The Inversion Factor

Canonical: https://www.bookquiver.com/linda-bernardi/the-inversion-factor/9780262535984

![The Inversion Factor](https://quivercdn.com/covers/the-mit-press/linda-bernardi/the-inversion-factor_978-02-6253-598-4.jpg?v=2026-06-09%2016%3A59%3A25)

- Book: [The Inversion Factor](https://www.bookquiver.com/linda-bernardi/the-inversion-factor) ([The Inversion Factor.md](https://www.bookquiver.com/linda-bernardi/the-inversion-factor.md))
- Authors: [Linda Bernardi](https://www.bookquiver.com/linda-bernardi), [Sanjay E. Sarma](https://www.bookquiver.com/sanjay-e-sarma), [Kenneth Traub](https://www.bookquiver.com/kenneth-traub)
- Publisher: the_mit_press
- ISBN: 978-02-6253-598-4
- Pages: 240
- Published: 2018-09-11
- Language: en_US
- Binding: Softcover

## Description

Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they...