# Thinking in New Boxes

Canonical: https://www.bookquiver.com/luc-de-brabandere/thinking-in-new-boxes

![Thinking in New Boxes](https://quivercdn.com/covers/random-house/luc-de-brabandere/thinking-in-new-boxes_978-08-1299-295-3.jpg?v=2026-06-14%2010%3A57%3A23)

- Authors: [Luc De Brabandere](https://www.bookquiver.com/luc-de-brabandere), [Alan Iny](https://www.bookquiver.com/alan-iny)
- Language: en_US
- Published: 2013-09-10

## Description

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea...

## Editions

### Thinking in New Boxes

- Publisher: random_house
- ISBN: 978-08-1299-295-3
- Pages: 352
- Published: 2013-09-10
- Language: en_US