# How to Kill a Unicorn

Canonical: https://www.bookquiver.com/mark-payne/how-to-kill-a-unicorn/9780804138741

![How to Kill a Unicorn](https://quivercdn.com/covers/crown-currency/mark-payne/how-to-kill-a-unicorn_978-08-0413-874-1.jpg?v=2026-06-13%2010%3A02%3A50)

- Book: [How to Kill a Unicorn](https://www.bookquiver.com/mark-payne/how-to-kill-a-unicorn) ([How to Kill a Unicorn.md](https://www.bookquiver.com/mark-payne/how-to-kill-a-unicorn.md))
- Authors: [Mark Payne](https://www.bookquiver.com/mark-payne)
- Publisher: crown_currency
- Medium: ebook
- ISBN: 978-08-0413-874-1
- Published: 2014-10-07
- Language: en_US
- Binding: E-book

## Description

A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. ...