# TM

Canonical: https://www.bookquiver.com/mark-sinclair/tm

![TM](https://quivercdn.com/covers/lkp-quercus/mark-sinclair/tm_978-17-8067-636-4.jpg?v=2026-05-10%2003%3A07%3A05)

- Authors: [Mark Sinclair](https://www.bookquiver.com/mark-sinclair)
- Language: en_GB
- Published: 2014-09-08

## Description

TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

## Editions

### TM

- Publisher: lkp_quercus
- Medium: ebook
- ISBN: 978-17-8067-636-4
- Published: 2014-09-08
- Language: en_GB