# The Challenger Customer

Canonical: https://www.bookquiver.com/matthew-dixon/the-challenger-customer/9781591848158

![The Challenger Customer](https://quivercdn.com/covers/portfolio/brent-adamson/the-challenger-customer_978-15-9184-815-8.jpg?v=2026-06-12%2018%3A36%3A22)

- Book: [The Challenger Customer](https://www.bookquiver.com/matthew-dixon/the-challenger-customer) ([The Challenger Customer.md](https://www.bookquiver.com/matthew-dixon/the-challenger-customer.md))
- Authors: [Matthew Dixon](https://www.bookquiver.com/matthew-dixon), [Brent Adamson](https://www.bookquiver.com/brent-adamson), [Pat Spenner](https://www.bookquiver.com/pat-spenner), [Nick Toman](https://www.bookquiver.com/nick-toman)
- Publisher: portfolio
- ISBN: 978-15-9184-815-8
- Pages: 288
- Published: 2015-09-08
- Language: en_US
- Binding: Hardcover

## Description

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising:...