# The JOLT Effect

Canonical: https://www.bookquiver.com/matthew-dixon/the-jolt-effect/9780593538104

JSON version (same data): https://www.bookquiver.com/matthew-dixon/the-jolt-effect/9780593538104.json

![The JOLT Effect](https://quivercdn.com/covers/portfolio/matthew-dixon/the-jolt-effect_978-05-9353-810-4.jpg?v=2026-06-04%2001%3A09%3A15)

- Book: [The JOLT Effect](https://www.bookquiver.com/matthew-dixon/the-jolt-effect) ([The JOLT Effect.md](https://www.bookquiver.com/matthew-dixon/the-jolt-effect.md))
- Authors: [Matthew Dixon](https://www.bookquiver.com/matthew-dixon), [Ted McKenna](https://www.bookquiver.com/ted-mckenna)
- Publisher: portfolio
- ISBN: 978-05-9353-810-4
- Pages: 256
- Published: 2022-09-20
- Language: en_US
- Binding: Hardcover

## Description

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t...