# The Power of Cult Branding

Canonical: https://www.bookquiver.com/matthew-w-ragas/the-power-of-cult-branding/9780307781529

![The Power of Cult Branding](https://quivercdn.com/covers/crown-currency/matthew-w-ragas/the-power-of-cult-branding_978-03-0778-152-9.jpg?v=2026-06-16%2016%3A34%3A24)

- Book: [The Power of Cult Branding](https://www.bookquiver.com/matthew-w-ragas/the-power-of-cult-branding) ([The Power of Cult Branding.md](https://www.bookquiver.com/matthew-w-ragas/the-power-of-cult-branding.md))
- Authors: [Matthew W. Ragas](https://www.bookquiver.com/matthew-w-ragas), [Bolivar J. Bueno](https://www.bookquiver.com/bolivar-j-bueno)
- Publisher: crown_currency
- Medium: ebook
- ISBN: 978-03-0778-152-9
- Published: 2011-02-09
- Language: en_US
- Binding: E-book

## Description

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with...