# Cradle to Cradle

Canonical: https://www.bookquiver.com/michael-braungart/cradle-to-cradle/9780099535478

![Cradle to Cradle](https://quivercdn.com/covers/vintage/michael-braungart/cradle-to-cradle_978-00-9953-547-8.jpg?v=2026-04-22%2012%3A49%3A46)

- Book: [Cradle to Cradle](https://www.bookquiver.com/michael-braungart/cradle-to-cradle) ([Cradle to Cradle.md](https://www.bookquiver.com/michael-braungart/cradle-to-cradle.md))
- Authors: [Michael Braungart](https://www.bookquiver.com/michael-braungart), [William McDonough](https://www.bookquiver.com/william-mcdonough)
- Publisher: Vintage
- ISBN: 978-00-9953-547-8
- Pages: 208
- Published: 2009-01-29
- Language: en_GB
- Binding: Softcover

## Description

Recycling is good, isn’t it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism. " Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.