# B2B

Canonical: https://www.bookquiver.com/michael-cunningham/b2b

![B2B](https://quivercdn.com/covers/basic-books/michael-cunningham/b2b_978-07-3820-522-9.png?v=2026-05-13%2018%3A45%3A03)

- Authors: [Michael Cunningham](https://www.bookquiver.com/michael-cunningham)
- Language: en_GB
- Published: 2002-06-06

## Description

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit. com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.

## Editions

### B2B

- Publisher: basic_books
- ISBN: 978-07-3820-522-9
- Pages: 1
- Published: 2002-06-06
- Language: en_GB