# Mission

Canonical: https://www.bookquiver.com/michael-hayman/mission

![Mission](https://quivercdn.com/covers/penguin/michael-hayman/mission_978-02-4124-706-8.jpg?v=2026-04-24%2011%3A46%3A08)

- Authors: [Michael Hayman](https://www.bookquiver.com/michael-hayman), [Nick Giles](https://www.bookquiver.com/nick-giles)
- Language: en_GB
- Published: 2015-07-02

## Description

Business as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives. Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future. It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.

## Editions

### Mission

- Publisher: Penguin
- ISBN: 978-02-4124-706-8
- Pages: 256
- Published: 2016-04-07
- Language: en_GB

### Mission

- Publisher: Penguin
- Medium: ebook
- ISBN: 978-02-4197-079-9
- Published: 2015-07-02
- Language: en_GB