# Mission

Canonical: https://www.bookquiver.com/michael-hayman/mission/9780241247068

![Mission](https://quivercdn.com/covers/penguin/michael-hayman/mission_978-02-4124-706-8.jpg?v=2026-04-24%2011%3A46%3A08)

- Book: [Mission](https://www.bookquiver.com/michael-hayman/mission) ([Mission.md](https://www.bookquiver.com/michael-hayman/mission.md))
- Authors: [Michael Hayman](https://www.bookquiver.com/michael-hayman), [Nick Giles](https://www.bookquiver.com/nick-giles)
- Publisher: Penguin
- ISBN: 978-02-4124-706-8
- Pages: 256
- Published: 2016-04-07
- Language: en_GB
- Binding: Softcover

## Description

Business as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives. Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future. It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.