# Treasure Hunt

Canonical: https://www.bookquiver.com/michael-j-silverstein/treasure-hunt/9781101218372

![Treasure Hunt](https://quivercdn.com/covers/portfolio/michael-j-silverstein/treasure-hunt_978-11-0121-837-2.jpg?v=2026-06-20%2022%3A43%3A12)

- Book: [Treasure Hunt](https://www.bookquiver.com/michael-j-silverstein/treasure-hunt) ([Treasure Hunt.md](https://www.bookquiver.com/michael-j-silverstein/treasure-hunt.md))
- Authors: [Michael J. Silverstein](https://www.bookquiver.com/michael-j-silverstein), [John Butman](https://www.bookquiver.com/john-butman)
- Publisher: portfolio
- Medium: ebook
- ISBN: 978-11-0121-837-2
- Published: 2006-05-04
- Language: en_US
- Binding: E-book

## Description

The essential follow-up to the BusinessWeek bestseller Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's...