# The Unconventionals

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![The Unconventionals](https://quivercdn.com/covers/random-house-audio/mike-otoole/the-unconventionals_978-05-9341-336-4.jpg?v=2026-06-05%2018%3A26%3A17)

- Book: [The Unconventionals](https://www.bookquiver.com/mike-otoole/the-unconventionals) ([The Unconventionals.md](https://www.bookquiver.com/mike-otoole/the-unconventionals.md))
- Authors: [Mike O’Toole](https://www.bookquiver.com/mike-otoole), [Hugh Edward Kennedy](https://www.bookquiver.com/hugh-edward-kennedy)
- Publisher: Random House Audio
- Medium: audio
- ISBN: 978-05-9341-336-4
- Published: 2021-03-23
- Language: en_US
- Binding: Audiobook

## Description

What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. We've had our expectations turned upside down by leading brands like American Express, Converse,...