# Consumer Neuroscience

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![Consumer Neuroscience](https://quivercdn.com/covers/the-mit-press/philip-kotler/consumer-neuroscience_978-02-6203-659-7.jpg?v=2026-06-10%2019%3A41%3A25)

- Authors: [Moran Cerf](https://www.bookquiver.com/moran-cerf), [Manuel Garcia](https://www.bookquiver.com/manuel-garcia)
- Language: en_US
- Published: 2017-11-16

## Description

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists,...

## Editions

### Consumer Neuroscience

- Publisher: The MIT Press
- ISBN: 978-02-6203-659-7
- Pages: 368
- Published: 2017-11-16
- Language: en_US