# The Curve

Canonical: https://www.bookquiver.com/nicholas-lovell/the-curve/9781101631447

![The Curve](https://quivercdn.com/covers/portfolio/nicholas-lovell/the-curve_978-11-0163-144-7.jpg?v=2026-06-14%2022%3A46%3A47)

- Book: [The Curve](https://www.bookquiver.com/nicholas-lovell/the-curve) ([The Curve.md](https://www.bookquiver.com/nicholas-lovell/the-curve.md))
- Authors: [Nicholas Lovell](https://www.bookquiver.com/nicholas-lovell)
- Publisher: portfolio
- Medium: ebook
- ISBN: 978-11-0163-144-7
- Published: 2013-10-03
- Language: en_US
- Binding: E-book

## Description

It’s the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free? There are millions of potential customers...