# Hooked

Canonical: https://www.bookquiver.com/nir-eyal/hooked/9780241246962

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- Book: [Hooked](https://www.bookquiver.com/nir-eyal/hooked) ([Hooked.md](https://www.bookquiver.com/nir-eyal/hooked.md))
- Authors: [Nir Eyal](https://www.bookquiver.com/nir-eyal)
- Publisher: Penguin
- ISBN: 978-02-4124-696-2
- Pages: 256
- Published: 2026-10-08
- Language: en_GB
- Binding: Softcover

## Description

A BRAND NEW EDITION WITH AN UPDATED FOREWORD THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked , Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.