# Sway

Canonical: https://www.bookquiver.com/ori-brafman/sway/9780385530606

![Sway](https://quivercdn.com/covers/crown-currency/ori-brafman/sway_978-03-8553-060-6.jpg?v=2026-06-18%2013%3A02%3A58)

- Book: [Sway](https://www.bookquiver.com/ori-brafman/sway) ([Sway.md](https://www.bookquiver.com/ori-brafman/sway.md))
- Authors: [Ori Brafman](https://www.bookquiver.com/ori-brafman), [Rom Brafman](https://www.bookquiver.com/rom-brafman)
- Publisher: crown_currency
- ISBN: 978-03-8553-060-6
- Pages: 224
- Published: 2009-06-02
- Language: en_US
- Binding: Softcover

## Description

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting...