# Direct Marketing In A Week

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- Book: [Direct Marketing In A Week](https://www.bookquiver.com/patrick-forsyth/direct-marketing-in-a-week) ([Direct Marketing In A Week.md](https://www.bookquiver.com/patrick-forsyth/direct-marketing-in-a-week.md))
- Authors: [Patrick Forsyth](https://www.bookquiver.com/patrick-forsyth)
- Publisher: Teach Yourself
- ISBN: 978-14-7360-196-3
- Published: 2014-06-27
- Language: en_GB
- Binding: Softcover

## Description

Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up