# Run with Foxes

Canonical: https://www.bookquiver.com/paul-dervan/run-with-foxes

![Run with Foxes](https://quivercdn.com/covers/harriman-house/paul-dervan/run-with-foxes_978-08-5719-772-6.jpg?v=2026-05-22%2005%3A17%3A12)

- Authors: [Paul Dervan](https://www.bookquiver.com/paul-dervan)
- Language: en_GB
- Published: 2020-04-07

## Description

Chief marketing officers must avoid cultivating departments where the primary objective is not to screw up. We need to cultivate cultures where things might not work, where that s OK. Not the patronising pat on the back of failure as a learning opportunity. Failing is terrible. It really sucks. Paul doesn t promise any easy answers but his book will remind you that we are in the thinking business and any way you can challenge your own critical thinking is a good thing.

## Editions

### Run with Foxes

- Publisher: harriman_house
- ISBN: 978-08-5719-772-6
- Pages: 188
- Published: 2020-04-07
- Language: en_GB