# Butterfly Economics

Canonical: https://www.bookquiver.com/paul-ormerod/butterfly-economics/9780307819413

JSON version (same data): https://www.bookquiver.com/paul-ormerod/butterfly-economics/9780307819413.json

![Butterfly Economics](https://quivercdn.com/covers/pantheon/paul-ormerod/butterfly-economics_978-03-0781-941-3.jpg?v=2026-06-15%2009%3A07%3A17)

- Book: [Butterfly Economics](https://www.bookquiver.com/paul-ormerod/butterfly-economics) ([Butterfly Economics.md](https://www.bookquiver.com/paul-ormerod/butterfly-economics.md))
- Authors: [Paul Ormerod](https://www.bookquiver.com/paul-ormerod)
- Publisher: pantheon
- Medium: ebook
- ISBN: 978-03-0781-941-3
- Published: 2012-05-23
- Language: en_US
- Binding: E-book

## Description

Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while...