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  "title": "Marketing 3.0 : From Products to Customers to the Human Spirit",
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  "slug": "marketing-3-0-from-products-to-customers-to-the-human-spirit",
  "url": "https://www.bookquiver.com/philip-kotler/marketing-3-0-from-products-to-customers-to-the-human-spirit",
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  "first_published": "2010-06-02",
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  "description": "Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3. 0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his \" 4 P's of Marketing\" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3. 0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.",
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      "title": "Marketing 3.0 : From Products to Customers to the Human Spirit",
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      "isbn": "978-04-7059-882-5",
      "pages": 208,
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