# Marketing 3.0 : From Products to Customers to the Human Spirit

Canonical: https://www.bookquiver.com/philip-kotler/marketing-3-0-from-products-to-customers-to-the-human-spirit

JSON version (same data): https://www.bookquiver.com/philip-kotler/marketing-3-0-from-products-to-customers-to-the-human-spirit.json

![Marketing 3.0 : From Products to Customers to the Human Spirit](https://quivercdn.com/covers/john-wiley-sons/philip-kotler/marketing-3-0-from-products-to-customers-to-the-human-spirit_978-04-7059-882-5-fcbb7f81.webp?v=2026-11-12%2021%3A17%3A46)

- Authors: [Philip Kotler](https://www.bookquiver.com/philip-kotler)
- Language: en_US
- Published: 2010-06-02

## Description

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3. 0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his " 4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3. 0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

## Editions

### Marketing 3.0 : From Products to Customers to the Human Spirit

- Publisher: John Wiley & Sons
- ISBN: 978-04-7059-882-5
- Pages: 208
- Published: 2010-06-02
- Language: en_US