{
  "type": "book",
  "site": {
    "name": "The Book Quiver",
    "language": "en-US",
    "url": "https://www.bookquiver.com"
  },
  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "Marketing 7.0",
  "subtitle": null,
  "slug": "marketing-7-0",
  "url": "https://www.bookquiver.com/philip-kotler/pt/marketing-7-0",
  "json": "https://www.bookquiver.com/philip-kotler/pt/marketing-7-0.json",
  "markdown": "https://www.bookquiver.com/philip-kotler/pt/marketing-7-0.md",
  "authors": [
    {
      "name": "Philip Kotler",
      "slug": "philip-kotler",
      "url": "https://www.bookquiver.com/philip-kotler"
    },
    {
      "name": "Hermawan Kartajaya",
      "slug": "hermawan-kartajaya",
      "url": "https://www.bookquiver.com/hermawan-kartajaya"
    },
    {
      "name": "Iwan Setiawan",
      "slug": "iwan-setiawan",
      "url": "https://www.bookquiver.com/iwan-setiawan"
    }
  ],
  "language": "pt_PT",
  "original_title": "Marketing 7.0",
  "original_language": "en",
  "first_published": "2026-01-01",
  "genres": [
    {
      "code": "KC",
      "heading": "Economics"
    },
    {
      "code": "KJM",
      "heading": "Management and management techniques"
    },
    {
      "code": "KJS",
      "heading": "Sales and marketing"
    }
  ],
  "series": [],
  "cover": "https://quivercdn.com/covers/actual-editora/philip-kotler/marketing-7-0_978-98-9694-900-6-2977f42f.webp?v=2026-10-20%2020%3A12%3A00",
  "description": "Eleve a sua estratégia de marketing ao compreender como funciona a mente humana na era da inteligência artificial (IA).\" Marketing 7. 0\" explora o marketing centrado na mente, uma nova abordagem que desloca o foco da otimização do desempenho orientada pela IA para a compreensão de como as pessoas pensam, se relacionam e compram. Com os conhecimentos apresentados neste livro, os leitores estarão preparados para envolver uma nova geração de consumidores: o humano aumentado.",
  "editions": [
    {
      "title": "Marketing 7.0",
      "subtitle": null,
      "url": "https://www.bookquiver.com/philip-kotler/pt/marketing-7-0/9789896949006",
      "publisher": "Actual Editora",
      "translators": [],
      "medium": "paper",
      "duration_seconds": null,
      "narrators": [],
      "illustrators": [],
      "cover_artists": [],
      "isbn": "978-98-9694-900-6",
      "pages": 254,
      "published": "2026-01-01",
      "language": "pt_PT",
      "cover": "https://quivercdn.com/covers/actual-editora/philip-kotler/marketing-7-0_978-98-9694-900-6-2977f42f.webp?v=2026-10-20%2020%3A12%3A00"
    }
  ],
  "other_languages": [
    {
      "title": "Marketing 7.0",
      "language": "en_US",
      "url": "https://www.bookquiver.com/philip-kotler/marketing-7-0"
    }
  ],
  "characters": [],
  "chapters": []
}
