# Customer-Centric Marketing

Canonical: https://www.bookquiver.com/r-ravi/customer-centric-marketing/9780262529051

![Customer-Centric Marketing](https://quivercdn.com/covers/the-mit-press/r-ravi/customer-centric-marketing_978-02-6252-905-1.jpg?v=2026-06-11%2022%3A47%3A14)

- Book: [Customer-Centric Marketing](https://www.bookquiver.com/r-ravi/customer-centric-marketing) ([Customer-Centric Marketing.md](https://www.bookquiver.com/r-ravi/customer-centric-marketing.md))
- Authors: [R. Ravi](https://www.bookquiver.com/r-ravi), [Baohong Sun](https://www.bookquiver.com/baohong-sun)
- Publisher: the_mit_press
- ISBN: 978-02-6252-905-1
- Pages: 146
- Published: 2016-03-18
- Language: en_US
- Binding: Softcover

## Description

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach...