# The New Rules of Business

Canonical: https://www.bookquiver.com/rajesh-srivastava/the-new-rules-of-business

![The New Rules of Business](https://quivercdn.com/covers/india-portfolio/rajesh-srivastava/the-new-rules-of-business_978-01-4344-692-7-2ac7c5fe.jpg?v=2026-08-26%2004%3A06%3A53)

- Authors: [Rajesh Srivastava](https://www.bookquiver.com/rajesh-srivastava)
- Language: en_IN
- Published: 2021-11-01

## Description

Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don’t need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.

## Editions

### The New Rules of Business

- Publisher: india_portfolio
- ISBN: 978-01-4344-692-7
- Pages: 352
- Published: 2021-11-01
- Language: en_IN

### The New Rules of Business

- Publisher: india_portfolio
- ISBN: 978-01-4345-642-1
- Pages: 352
- Published: 2021-11-01
- Language: en_IN