# What the Customer Wants You to Know

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- Book: [What the Customer Wants You to Know](https://www.bookquiver.com/ram-charan/what-the-customer-wants-you-to-know) ([What the Customer Wants You to Know.md](https://www.bookquiver.com/ram-charan/what-the-customer-wants-you-to-know.md))
- Authors: [Ram Charan](https://www.bookquiver.com/ram-charan)
- Publisher: portfolio
- Medium: ebook
- ISBN: 978-11-0121-633-0
- Published: 2007-12-27
- Language: en_US
- Binding: E-book

## Description

From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in We have to face the truth: the process of selling is broken. Customers have more choices and are...