{
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  "title": "Blue Ocean Shift",
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  "description": "Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether",
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      "title": "Blue Ocean Shift",
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      "isbn": "978-15-0983-221-7",
      "pages": 336,
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