# Blue Ocean Shift

Canonical: https://www.bookquiver.com/renee-mauborgne/blue-ocean-shift/9781509832217

![Blue Ocean Shift](https://quivercdn.com/covers/pan/renee-mauborgne/blue-ocean-shift_978-15-0983-221-7.jpg?v=2026-05-21%2009%3A23%3A42)

- Book: [Blue Ocean Shift](https://www.bookquiver.com/renee-mauborgne/blue-ocean-shift) ([Blue Ocean Shift.md](https://www.bookquiver.com/renee-mauborgne/blue-ocean-shift.md))
- Authors: [Renee Mauborgne](https://www.bookquiver.com/renee-mauborgne), [W. Chan Kim](https://www.bookquiver.com/w-chan-kim)
- Publisher: Pan
- ISBN: 978-15-0983-221-7
- Pages: 336
- Published: 2022-12-08
- Language: en_GB
- Binding: Softcover

## Description

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether