# The Myth of Market Share

Canonical: https://www.bookquiver.com/richard-miniter/the-myth-of-market-share/9781400047383

JSON version (same data): https://www.bookquiver.com/richard-miniter/the-myth-of-market-share/9781400047383.json

![The Myth of Market Share](https://quivercdn.com/covers/crown-currency/richard-miniter/the-myth-of-market-share_978-14-0004-738-3.jpg?v=2026-06-22%2000%3A24%3A59)

- Book: [The Myth of Market Share](https://www.bookquiver.com/richard-miniter/the-myth-of-market-share) ([The Myth of Market Share.md](https://www.bookquiver.com/richard-miniter/the-myth-of-market-share.md))
- Authors: [Richard Miniter](https://www.bookquiver.com/richard-miniter)
- Publisher: crown_currency
- Medium: ebook
- ISBN: 978-14-0004-738-3
- Published: 2002-10-15
- Language: en_US
- Binding: E-book

## Description

Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. Market share is the fool’s...