# The Choice Factory

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- Book: [The Choice Factory](https://www.bookquiver.com/richard-shotton/the-choice-factory) ([The Choice Factory.md](https://www.bookquiver.com/richard-shotton/the-choice-factory.md))
- Authors: [Richard Shotton](https://www.bookquiver.com/richard-shotton)
- Publisher: Harriman House
- ISBN: 978-08-5719-609-5
- Pages: 220
- Published: 2018-02-12
- Language: en_GB
- Binding: Softcover

## Description

A guide to your own mind, a roadmap of your blind spots, a toolkit for better advertising. The Choice Factory employs robust behavioral science in an approachable manner to demonstrate how you make and influence decisions. Synthesizing a vast body of research, live experiments and numerous examples, he shows that there is a bias for every occasion and how to use them as tools to craft better communications.