# How to Change Minds

Canonical: https://www.bookquiver.com/rob-jolles/how-to-change-minds/9781609948290

![How to Change Minds](https://quivercdn.com/covers/berrett-koehler-publishers/rob-jolles/how-to-change-minds_978-16-0994-829-0.jpg?v=2026-06-15%2000%3A52%3A17)

- Book: [How to Change Minds](https://www.bookquiver.com/rob-jolles/how-to-change-minds) ([How to Change Minds.md](https://www.bookquiver.com/rob-jolles/how-to-change-minds.md))
- Authors: [Rob Jolles](https://www.bookquiver.com/rob-jolles)
- Publisher: berrett_koehler_publishers
- ISBN: 978-16-0994-829-0
- Pages: 216
- Published: 2013-06-04
- Language: en_US
- Binding: Softcover

## Description

Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman,...