# Product Leadership

Canonical: https://www.bookquiver.com/robert-c-cooper/product-leadership

![Product Leadership](https://quivercdn.com/covers/basic-books/robert-cooper/product-leadership_978-04-6501-433-0.png?v=2026-05-13%2023%3A57%3A29)

- Authors: [Robert Cooper](https://www.bookquiver.com/robert-c-cooper)
- Language: en_GB
- Published: 2005-01-03

## Description

As we learned from New Coke, Pets. com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the " stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

## Editions

### Product Leadership

- Publisher: basic_books
- ISBN: 978-04-6501-433-0
- Pages: 1
- Published: 2005-01-03
- Language: en_GB