# The Wide Lens

Canonical: https://www.bookquiver.com/ron-adner/the-wide-lens/9781591846291

![The Wide Lens](https://quivercdn.com/covers/portfolio/ron-adner/the-wide-lens_978-15-9184-629-1.jpg?v=2026-06-14%2019%3A41%3A50)

- Book: [The Wide Lens](https://www.bookquiver.com/ron-adner/the-wide-lens) ([The Wide Lens.md](https://www.bookquiver.com/ron-adner/the-wide-lens.md))
- Authors: [Ron Adner](https://www.bookquiver.com/ron-adner)
- Publisher: portfolio
- ISBN: 978-15-9184-629-1
- Pages: 304
- Published: 2013-06-25
- Language: en_US
- Binding: Softcover

## Description

How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? The truth is that many companies fail...