# POP!

Canonical: https://www.bookquiver.com/sam-horn/pop/9780399533617

JSON version (same data): https://www.bookquiver.com/sam-horn/pop/9780399533617.json

![POP!](https://quivercdn.com/covers/tarcher/sam-horn/pop_978-03-9953-361-7.jpg?v=2026-06-19%2002%3A16%3A16)

- Book: [POP!](https://www.bookquiver.com/sam-horn/pop) ([POP!.md](https://www.bookquiver.com/sam-horn/pop.md))
- Authors: [Sam Horn](https://www.bookquiver.com/sam-horn)
- Publisher: tarcher
- ISBN: 978-03-9953-361-7
- Pages: 256
- Published: 2009-02-03
- Language: en_US
- Binding: Softcover

## Description

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can? t wait to tell their friends? How can an idea be communicated so that it catches...