# A New Brand World

Canonical: https://www.bookquiver.com/scott-bedbury/a-new-brand-world

![A New Brand World](https://quivercdn.com/covers/penguin-books/scott-bedbury/a-new-brand-world_978-01-4200-190-5.jpg?v=2026-06-21%2019%3A42%3A57)

- Authors: [Scott Bedbury](https://www.bookquiver.com/scott-bedbury), [Stephen Fenichell](https://www.bookquiver.com/stephen-fenichell)
- Language: en_US
- Published: 2003-02-25

## Description

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious...

## Editions

### A New Brand World

- Publisher: penguin_books
- ISBN: 978-01-4200-190-5
- Pages: 240
- Published: 2003-02-25
- Language: en_US