{
  "type": "book",
  "site": {
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    "language": "en-US",
    "url": "https://www.bookquiver.com"
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  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "C'est ça, le marketing",
  "subtitle": null,
  "slug": "cest-ca-le-marketing",
  "url": "https://www.bookquiver.com/seth-godin/fr/cest-ca-le-marketing",
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  "markdown": "https://www.bookquiver.com/seth-godin/fr/cest-ca-le-marketing.md",
  "authors": [
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      "name": "Seth Godin",
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  "language": "fr_FR",
  "original_title": "This Is Marketing",
  "original_language": "en",
  "first_published": "2023-03-23",
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    {
      "code": "KJ",
      "heading": "Business and Management"
    },
    {
      "code": "KJS",
      "heading": "Sales and marketing"
    },
    {
      "code": "KJSA",
      "heading": "Advertising"
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  "series": [],
  "cover": "https://quivercdn.com/covers/lizzie/seth-godin/cest-ca-le-marketing-on-ne-nous-verra-pas-tant-que-vous-naurez-pas-appris-a-voir_979-10-3662-795-8-f740c86a.webp?v=2026-09-28%2006%3A36%3A14",
  "description": "Découvrez comment identifier le plus petit public viable. Créez la confiance sur votre marché et obtenez la permission de vous connecter avec lui. Adoptez le langage de vos fans. Trouvez le courage de créer et relâcher la tension. Et surtout, donnez à votre public les outils et les histoires qui lui permettent d'atteindre ses objectifs. Le \" vrai \" marketing, ce n'est pas juste une affaire de clics, de likes, et de nombre de tweets ! Il s'agit d'abord et surtout de créer des liens, de l'empathie, et d'être singulier. Ce livre vous apprendra comment établir la confiance avec les personnes avec qui vous voulez entrer en relation, sans raconter d'histoires, spammer, tout en évitant de vous faire aveugler par les métriques des médias sociaux.",
  "editions": [
    {
      "title": "C'est ça, le marketing",
      "subtitle": null,
      "url": "https://www.bookquiver.com/seth-godin/fr/cest-ca-le-marketing/9791036627958",
      "publisher": "lizzie",
      "translators": [],
      "medium": "audio",
      "duration_seconds": 22740,
      "narrators": [
        "Philippe Sollier"
      ],
      "illustrators": [],
      "cover_artists": [],
      "isbn": "979-10-3662-795-8",
      "pages": null,
      "published": "2023-03-23",
      "language": "fr_FR",
      "cover": "https://quivercdn.com/covers/lizzie/seth-godin/cest-ca-le-marketing-on-ne-nous-verra-pas-tant-que-vous-naurez-pas-appris-a-voir_979-10-3662-795-8-f740c86a.webp?v=2026-09-28%2006%3A36%3A14"
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  "other_languages": [
    {
      "title": "Tohle je marketing!",
      "language": "cs_CZ",
      "url": "https://www.bookquiver.com/seth-godin/cs/tohle-je-marketing"
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    {
      "title": "This Is Marketing",
      "language": "en_US",
      "url": "https://www.bookquiver.com/seth-godin/this-is-marketing"
    },
    {
      "title": "Esto es marketing",
      "language": "es_CO",
      "url": "https://www.bookquiver.com/seth-godin/es/esto-es-marketing"
    },
    {
      "title": "To jest marketing! Nie zostaniesz zauważony, dopóki nie nauczysz się widzieć",
      "language": "pl_PL",
      "url": "https://www.bookquiver.com/seth-godin/pl/to-jest-marketing-nie-zostaniesz-zauwazony-dopoki-nie-nauczysz-sie-widziec"
    },
    {
      "title": "Isso é Marketing",
      "language": "pt_BR",
      "url": "https://www.bookquiver.com/seth-godin/pt/isso-e-marketing"
    },
    {
      "title": "Це маркетинг",
      "language": "uk_UA",
      "url": "https://www.bookquiver.com/set-godin/uk/tse-marketynh"
    }
  ],
  "characters": [],
  "chapters": []
}