# Purple Cow

Canonical: https://www.bookquiver.com/seth-godin/purple-cow/9780141924861

![Purple Cow](https://quivercdn.com/covers/penguin/seth-godin/purple-cow_978-01-4192-486-1.jpg?v=2026-04-23%2022%3A52%3A11)

- Book: [Purple Cow](https://www.bookquiver.com/seth-godin/purple-cow) ([Purple Cow.md](https://www.bookquiver.com/seth-godin/purple-cow.md))
- Authors: [Seth Godin](https://www.bookquiver.com/seth-godin)
- Publisher: Penguin
- Medium: ebook
- ISBN: 978-01-4192-486-1
- Published: 2005-01-27
- Language: en_GB
- Binding: E-book

## Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.