# Purple Cow

Canonical: https://www.bookquiver.com/seth-godin/purple-cow/9780241992203

![Purple Cow](https://quivercdn.com/covers/penguin/seth-godin/purple-cow_978-02-4199-220-3.jpg?v=2026-04-25%2018%3A35%3A08)

- Book: [Purple Cow](https://www.bookquiver.com/seth-godin/purple-cow) ([Purple Cow.md](https://www.bookquiver.com/seth-godin/purple-cow.md))
- Authors: [Seth Godin](https://www.bookquiver.com/seth-godin)
- Publisher: Penguin
- Medium: audio
- Length: 2 h 59 min
- Narrated by: Seth Godin
- ISBN: 978-02-4199-220-3
- Published: 2020-11-24
- Language: en_GB
- Binding: Audiobook · 2 h 59 min

## Description

Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. © Seth Godin 2005 (P) Penguin Audio 2020