# Marketing that Works

Canonical: https://www.bookquiver.com/shivaji-das-gupta/marketing-that-works

![Marketing that Works](https://quivercdn.com/covers/penguin-business/shivaji-das-gupta/marketing-that-works_978-01-4347-378-7-e48c87ea.jpg?v=2026-08-25%2003%3A36%3A29)

- Authors: [Shivaji Das Gupta](https://www.bookquiver.com/shivaji-das-gupta)
- Language: en_IN
- Published: 2026-01-01

## Description

While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers. Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behaviour, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organisation, which wishes to build successful brands in this country. Lastly, it is an overdue response to ‘thought colonialism’, as India most certainly deserves a customised Brand Leadership model, which is uniquely customer-centric. Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.

## Editions

### Marketing that Works

- Publisher: penguin_business
- ISBN: 978-01-4347-378-7
- Pages: 288
- Published: 2026-01-01
- Language: en_IN