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  "title": "They've Got Your Number...",
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  "description": "In a world teeming with data, we ourselves become the maths gurus' most prized specimens. In They've Got Your Number... , Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our behaviour - what we do, who we are, how we work, chat, play and shop - everything that makes us individuals. In doing so, they will change every aspect of our lives. They've Got Your Number... examines one of the great undertakings of the twenty-first century - the mathematical modelling of humanity. It's a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.",
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      "title": "They've Got Your Number...",
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      "publisher": "Vintage",
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      "isbn": "978-00-9950-702-4",
      "pages": 256,
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