{
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  "title": "Pre-Suasion",
  "subtitle": null,
  "url": "https://www.bookquiver.com/steve-martin/pre-suasion/9781473578760",
  "publisher": "cornerstone_digital",
  "translators": [],
  "medium": "audio",
  "duration_seconds": 33780,
  "narrators": [
    "John Bedford Lloyd"
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  "isbn": "978-14-7357-876-0",
  "pages": null,
  "published": "2020-01-30",
  "language": "en_GB",
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  "binding": "Audiobook · 9 h 23 min",
  "description": "Brought to you by Penguin. When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence , Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence. NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER INC . 'BEST SALES AND MARKETING BOOK OF 2016' A FINANCIAL TIMES 'BEST BOOK OF 2016' © Rovert Cialdini 2020 (P) Penguin Audio 2020",
  "book": {
    "title": "Pre-Suasion",
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    "url": "https://www.bookquiver.com/steve-martin/pre-suasion"
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  "authors": [
    {
      "name": "Steve Martin",
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      "url": "https://www.bookquiver.com/steve-martin"
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}