# This Business of Global Music Marketing

Canonical: https://www.bookquiver.com/tad-lathrop/this-business-of-global-music-marketing/9780307830128

![This Business of Global Music Marketing](https://quivercdn.com/covers/billboard-books/tad-lathrop/this-business-of-global-music-marketing_978-03-0783-012-8.jpg?v=2026-06-14%2005%3A42%3A14)

- Book: [This Business of Global Music Marketing](https://www.bookquiver.com/tad-lathrop/this-business-of-global-music-marketing) ([This Business of Global Music Marketing.md](https://www.bookquiver.com/tad-lathrop/this-business-of-global-music-marketing.md))
- Authors: [Tad Lathrop](https://www.bookquiver.com/tad-lathrop)
- Publisher: billboard_books
- Medium: ebook
- ISBN: 978-03-0783-012-8
- Published: 2013-04-03
- Language: en_US
- Binding: E-book

## Description

Think BIG—capture the global music market. Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means...