# The Big Moo

Canonical: https://www.bookquiver.com/the-group-of-33/the-big-moo/9781101216262

![The Big Moo](https://quivercdn.com/covers/portfolio/the-group-of-33/the-big-moo_978-11-0121-626-2.jpg?v=2026-06-21%2007%3A24%3A07)

- Book: [The Big Moo](https://www.bookquiver.com/the-group-of-33/the-big-moo) ([The Big Moo.md](https://www.bookquiver.com/the-group-of-33/the-big-moo.md))
- Authors: [The Group of 33](https://www.bookquiver.com/the-group-of-33), [Seth Godin](https://www.bookquiver.com/seth-godin)
- Publisher: portfolio
- Medium: ebook
- ISBN: 978-11-0121-626-2
- Published: 2005-10-20
- Language: en_US
- Binding: E-book

## Description

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk,...