# Advertising Next

Canonical: https://www.bookquiver.com/tom-himpe/advertising-next

![Advertising Next](https://quivercdn.com/covers/thames-and-hudson/tom-himpe/advertising-next_978-05-0051-416-0.jpg?v=2026-07-14%2015%3A49%3A35)

- Authors: [Tom Himpe](https://www.bookquiver.com/tom-himpe)
- Language: en_GB
- Published: 2008-10-27

## Description

Almost overnight the digital revolution has turned the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big ? and force big companies to act small. This new guide to success in the contemporary communications age illustrates and defines a new set of rules for brand behaviour in the digital age ? showcased in 150 of the most innovative recent campaigns. Packed with vital content and analysis:? 17 fundamental groundrules for everyone in advertising, communications and business? Defines a new set of rules for brand behaviour in the digital age, detailing 17 mantras for success? Features many seminal campaigns and analyses their success, including Cadbury? s ? Drumming Gorilla? and Tate? s ? Your Collection?

## Editions

### Advertising Next

- Publisher: thames_and_hudson
- ISBN: 978-05-0051-416-0
- Pages: 400
- Published: 2008-10-27
- Language: en_GB