{
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  "site": {
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    "url": "https://www.bookquiver.com"
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  "formats": "Every page has two versions with the same data: JSON (the page address + .json) and markdown (the page address + .md). Append .json or .md to any `url` in this document.",
  "title": "Helvetica forever",
  "subtitle": null,
  "slug": "helvetica-forever",
  "url": "https://www.bookquiver.com/victor-malsy/helvetica-forever",
  "json": "https://www.bookquiver.com/victor-malsy/helvetica-forever.json",
  "markdown": "https://www.bookquiver.com/victor-malsy/helvetica-forever.md",
  "authors": [
    {
      "name": "Victor Malsy",
      "slug": "victor-malsy",
      "url": "https://www.bookquiver.com/victor-malsy"
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  "language": "en_US",
  "original_title": null,
  "original_language": null,
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  "cover": "https://quivercdn.com/covers/lars-muller-publishers/victor-malsy/helvetica-forever_978-30-3778-814-1-26f0116d.webp?v=2026-11-10%2022%3A46%3A46",
  "description": "Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers.",
  "editions": [
    {
      "title": "Helvetica forever",
      "subtitle": null,
      "url": "https://www.bookquiver.com/victor-malsy/helvetica-forever/9783037788141",
      "publisher": "Lars Muller Publishers",
      "translators": [],
      "medium": "paper",
      "duration_seconds": null,
      "narrators": [],
      "illustrators": [],
      "cover_artists": [],
      "isbn": "978-30-3778-814-1",
      "pages": 160,
      "published": null,
      "language": "en_US",
      "cover": "https://quivercdn.com/covers/lars-muller-publishers/victor-malsy/helvetica-forever_978-30-3778-814-1-26f0116d.webp?v=2026-11-10%2022%3A46%3A46"
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  "chapters": []
}