# Creating You & Co.

Canonical: https://www.bookquiver.com/william-bridges/creating-you-co

![Creating You & Co.](https://quivercdn.com/covers/da-capo-press/william-bridges/creating-you-co_978-07-3820-032-3.png?v=2026-05-13%2019%3A37%3A08)

- Authors: [William Bridges](https://www.bookquiver.com/william-bridges)
- Language: en_GB
- Published: 1998-10-30

## Description

" Stop looking for the right job," career couselors now tell us. " Start thinking of yourself as the head of a small business called 'You & Co.,' and view employers as potential customers. That's the key to a successful career." That all very well, but how? No one is better at explaining the new world of work better than William Bridges, inventor of the term " You & Co." In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure. Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This " D. A. T. A." is more than a window to what you like doing it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your " product" and spotting your " market." By the end of this book, you'll think about your work in a new way,you'll think like the CEO of You & Co. As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.

## Editions

### Creating You & Co.

- Publisher: da_capo_press
- ISBN: 978-07-3820-032-3
- Pages: 1
- Published: 1998-10-30
- Language: en_GB