# Simply Brilliant

Canonical: https://www.bookquiver.com/william-c-taylor/simply-brilliant/9780241971246

![Simply Brilliant](https://quivercdn.com/covers/penguin/william-c-taylor/simply-brilliant_978-02-4197-124-6.jpg?v=2026-04-25%2015%3A56%3A13)

- Book: [Simply Brilliant](https://www.bookquiver.com/william-c-taylor/simply-brilliant) ([Simply Brilliant.md](https://www.bookquiver.com/william-c-taylor/simply-brilliant.md))
- Authors: [William C. Taylor](https://www.bookquiver.com/william-c-taylor)
- Publisher: Penguin
- Medium: ebook
- ISBN: 978-02-4197-124-6
- Published: 2016-09-20
- Language: en_GB
- Binding: E-book

## Description

Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. In Simply Brilliant , the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at nineteen organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation. By embracing these practical and often counter-intuitive strategies, leaders in any industry will be well on their way to upending the status quo and finding opportunity where competitors didn't or couldn't look.