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- 2004
- year of publication
- 1
- pages
- English (United Kingdom)
- language
- Softcover
- cover
- Publisher
- warner_us
- ISBN-13
- 978-04-4669-227-4
- EAN
- 9780446692274
- Publication date
- 2004-02-05
- Book
- The Art Of Profitability · 1 edition
The publisher on this edition
Presented in 23 compact lessons, THE ART OF PROFITABILITY features an ongoing tutorial between two fictitious individuals: the old and wise teacher, David Shao, the business master, and his pupil, Steve Gardner, a young and ambitious manager. Along the way, Zhao goes through a number of business models and pushes his student to examine how a variety of businesses go about making money. Through Zhao's teachings, Steve begins to see how profits can be improved simply by taking a step back and gaining a new perspective.